Sales and Marketing

Launch Your Sales and Marketing Career with practical training in market research, customer journey mapping, campaign strategy, CRM tools, and growth-driven thinking. Build industry-ready skills, create a professional portfolio, and prepare for high-demand opportunities in the digital economy.

Time before the price increases:

Days
00
Hours
09
Mins
28
Secs
42

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Duration

6 Weeks

Training Fee

₦70,000

Training Days

Mon, Wed & Fri

Start Date

8th June, 2026

Why Take This Course?

Sales and Marketing is one of the world’s most in-demand digital skillsAverage Annual Salary (USA): $82,875
(approximately ₦60,250,125)

Projected Job Growth: 23% by 2031,
significantly higher than the average growth rate of 5% across all occupations.

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Why Choose JobReady?

Beginner Friendly Training

Curriculum Built for 2026 Skills

AI-Powered Learning Approach

Expert-Led Instructors

Flexible Learning Options

Job Placement Support

Affordable Compared to International Bootcamps

Full Career Support

High-Paying Global Opportunities

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Skills You’ll Learn

In this course, you will learn to create beautiful interfaces, wireframes, prototypes, UX researches etc. And also how to land a high-paying job with the skills.

Content Covered

Module 1: Introduction to Sales

In this module, you will learn:

• Understanding the Sales Cycle: The key stages of the sales process from prospecting to closing

• The Role of a Sales Professional: Core responsibilities, skills, and mindset required for success in sales

• Setting SMART Sales Goals: How to define Specific, Measurable, Achievable, Relevant, and Time-bound sales objectives

Exercise:
Participants will introduce themselves as sales representatives, each presenting their product and company to the group.

Module 2: Building Sales Relationships

In this module, you will learn:

• Effective Communication Skills: How to convey messages clearly and professionally in sales interactions

• Active Listening Techniques: Strategies for fully understanding customer needs, concerns, and feedback

• Building Rapport with Customers: Methods for establishing trust, connection, and long-term relationships with clients

Pair Work Exercise:
Participants will partner up to practice active listening and rapport-building techniques, followed by providing constructive feedback on each other’s approach.

Module 3: Prospecting and Lead Generation

In this module, you will learn:

• Identifying Potential Customers: How to recognize and target individuals or businesses most likely to need your product or service

• Qualifying Leads: Techniques for evaluating leads to determine their likelihood of converting into paying customers

• Using Social Media for Prospecting: Leveraging platforms like LinkedIn, Instagram, and Facebook to find and connect with potential clients

Group Brainstorming Exercise:
Participants will work together to develop a list of potential leads and create a social media outreach plan.

Module 4: Sales Presentations and Demonstrations

In this module, you will learn:

• Crafting an Engaging Sales Pitch: How to create a compelling, customer-focused message that highlights value and drives interest

• Delivering Effective Presentations: Techniques for presenting with confidence, clarity, and persuasion in both in-person and virtual settings

• Handling Objections: Strategies for addressing customer concerns and turning resistance into opportunities

Presentation Practice Exercise:
Each participant will prepare and deliver a sales presentation, followed by constructive feedback from peers and instructors.

Module 5: Negotiation Skills

In this module, you will learn:

• Understanding Customer Needs: Identifying what truly matters to the customer to create mutually beneficial outcomes

• Value-Based Selling: Emphasizing the value of your product or service rather than focusing solely on price

• Negotiation Strategies and Tactics: Proven techniques for navigating discussions, overcoming resistance, and closing deals effectively

Negotiation Simulation Exercise:
Participants will engage in a realistic negotiation scenario, practicing strategies to reach a win-win agreement.

Module 6: Closing the Sale

In this module, you will learn:

• Recognizing Buying Signals: Identifying verbal and non-verbal cues that indicate a customer is ready to make a purchase

• Effective Closing Techniques: Proven methods for confidently asking for the sale and securing commitment

• Overcoming Final Objections: Strategies for addressing last-minute concerns without derailing the close

Closing Techniques Workshop Exercise:
Participants will role-play closing a sale using various techniques, followed by a group discussion on what worked well and what could be improved.

Module 7: Post-Sale Follow-Up and Relationship Management

In this module, you will learn:

• Importance of Follow-Up: Why consistent post-sale communication builds trust, loyalty, and long-term customer value

• Customer Retention Strategies: Techniques for keeping customers engaged, satisfied, and committed to your brand

• Upselling and Cross-Selling Techniques: How to identify opportunities to offer additional value through complementary products or upgrades

Customer Follow-Up Plan Exercise:
Participants will create a post-sale follow-up strategy for a specific product or service, outlining actionable steps to maintain customer engagement and drive repeat business.

Module 8: Sales Metrics and Performance Evaluation

In this module, you will learn:

• Key Sales Metrics to Track: Essential performance indicators such as conversion rates, average deal size, sales cycle length, and customer acquisition cost

• Analyzing Sales Performance: How to interpret sales data to identify trends, strengths, and areas for improvement

• Continuous Improvement Strategies: Methods for refining sales processes and setting benchmarks to drive ongoing growth

Sales Performance Review Exercise:
Participants will analyze a case study of sales data, identify key areas for improvement, and present their findings to the group.

Module 9: Crafting an AI-Driven Sales Strategy

In this module, you will learn:

• Steps to Implement AI in Your Sales Process: A practical roadmap for integrating AI tools into lead generation, prospecting, forecasting, and customer engagement

• Measuring ROI on AI-Driven Sales Strategies: How to evaluate the effectiveness and financial return of AI investments in your sales operations

• Continuous Learning and Adapting to AI Trends: Strategies for staying current with evolving AI technologies and maintaining a competitive edge

Resources & Further Learning:
Access to AI toolkits, recommended reading materials, and online resources to support ongoing education in AI-powered sales.

Bonus 1: Templates, Workbooks, Proposals, and Guides

As a bonus, you will receive a comprehensive collection of ready-to-use resources, including:

• Templates: Professionally designed sales documents, follow-up emails, and outreach scripts

• Workbooks: Interactive exercises to reinforce learning and track progress

• Proposals: Customizable sales proposal templates to present value and close deals effectively

• Guides: Step-by-step instructional materials covering key sales strategies and best practices

These resources are designed to save time, enhance professionalism, and support immediate application of sales concepts.

  

   

 
Bonus 2: How to Use AI for Sales

This bonus module provides practical guidance on leveraging artificial intelligence to enhance sales performance. You will learn:

• AI-Powered Lead Generation: Using AI tools to identify and qualify high-potential prospects

• Sales Forecasting with AI: Leveraging predictive analytics to anticipate customer behavior and sales trends

• Personalized Outreach at Scale: Automating tailored communications using AI-driven insights

• Chatbots and Virtual Assistants: Implementing AI to handle initial customer inquiries and schedule follow-ups

• Data-Driven Decision Making: Analyzing sales data with AI to uncover patterns and optimize strategies

By the end of this bonus, you will have actionable knowledge to integrate AI tools into your daily sales workflow, increase efficiency, and boost conversion rates.

Bonus 3: Sales Analytics:

This bonus module focuses on the use of sales analytics to drive data-informed decision-making. You will learn:

• Understanding Sales Analytics: The role of data in evaluating sales performance and identifying opportunities

• Key Metrics and Dashboards: How to track and visualize important indicators such as conversion rates, revenue trends, and pipeline velocity

• Data Interpretation Techniques: Analyzing sales data to uncover patterns, forecast outcomes, and guide strategy

• Tools for Sales Analytics: An overview of popular analytics platforms and how to use them effectively

• Actionable Insights: Translating data into practical steps to improve sales processes and results

By the end of this bonus, you will be equipped to leverage sales analytics for smarter planning, improved forecasting, and measurable growth.

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Meet Your Instructors & Mentors

We collaborate with the finest talent to ensure high-quality learning.

Tope Adeosun

Facebook (Meta) Certified Lead Trainer and Mentor at Google

Victoria Victor

Facebook (Meta) Certified Digital
Marketer

Jerry Freeborn

Facebook (Meta) Certified Digital
Marketer

Training Details

No need to quit your job or school, you can enhance your professional and earning potential with our weekday, weekend and online sessions.

Ibadan Physical Training (Weekday)

• SkillBoost Limited: Font4, Obe Street, Beside BOVAS Filling Station, New Bodija, Ibadan, Oyo State, Nigeria.
• Start Date: 2nd March 2026.
• Days & Time: (Mon, Wed and Fri) 10:00AM – 1:00PM
• Duration: 6 Weeks

Port Harcourt Physical Training (Weekday)

• SkillBoost Limited: Fonte House, 1 Temple Ejekwu Close, First Artillery Junction, Aba Road, Port Harcourt, Rivers State.
• Start Date: 2nd March 2026.
• Days & Time: (Mon, Wed and Fri) 10:00AM – 1:00PM
• Duration: 6 Weeks

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Frequently Asked Questions

01. What Are The Requirement for Taking This Course?

No prior tech experience is needed—we start from the basics. However, you should have basic computer knowledge. All we require is your commitment and willingness to learn.

  

 
02. Who Is This Training For?

• Anyone interested in learning design
• Professionals looking to upgrade their skills
• Beginners with no prior experience
• Individuals with basic computer knowledge who want to start a tech career

  

 
03. Do I Need To Have My Own Computer Before I Enroll For This Training?

We have enough PCs available for everyone. However, learning is often easier and more comfortable when you use your personal laptop, as you’re already familiar with it.

  

 
04. What Type of Jobs Would I Qualify For If I Take This Course?

With UI/UX skills, you can access high-paying roles such as UI/UX Designer, UI/UX Developer, UI/UX Researcher, and more.

  

 
05. When Does Your Next Sales and Marketing Training Start?

Our IT classes run on a rolling basis, so you can start at any time—no need to wait for a fixed academic calendar. Call 07030163486 for more details.

  

 

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